By Adv. K J Muhammed Aslam · Advocate, Ernakulam (Bar Council of Kerala)
Online IPR takedown for Kerala brands depends on the right involved: trademark and brand-impersonation matters use cease-and-desist, platform grievance and INDRP domain action; copyright matters use ownership-backed platform takedown; and patent questions go on referral to a registered patent agent, not takedown. Every track needs exact URLs, dated captures and Section 63 BSA-compatible evidence. Section 66A of the IT Act is no longer law.
Which track fits which infringement?
Short answer: Trademark and brand-impersonation matters run on passing-off and infringement with intermediary takedown and domain-dispute tracks; copyright matters run on ownership plus platform takedown; patent disputes do not resolve by takedown and need attorney-led prosecution or enforcement referral. Classification first, procedure second. The common error is filing every grievance everywhere. A phishing domain needs the registrar plus INDRP plus intermediary record; a copied Instagram creative needs copyright takedown with ownership proof; a software-patent question needs a patent-agent opinion, not a platform complaint. Match the right to the forum.
How does trademark-splits and domain (INDRP) action work?
Short answer: Online trademark enforcement combines a cease-and-desist with evidence, a platform grievance under Rule 3(2) with exact URLs (Rule 3(1)(d) applies to takedowns on court/government order), and domain action through INDRP arbitration for .in names (or UDRP for gTLDs) on confusing similarity, no legitimate interest, and bad faith. NCRP and police complaints run in parallel where phishing or fraud exists. The TM-split means: registered-mark claims cite numbers and classes; unregistered claims plead passing-off with goodwill proof; and both preserve screenshots, WHOIS, and payment trails. Domain relief is transfer or cancellation on the arbitral record — plead all three INDRP elements with documents.
How does copyright takedown for creators and startups work?
Short answer: Copyright takedown identifies the work, ownership chain, the infringing URLs, and the good-faith statement required by the platform’s form, with registration or creation proof and assignment records where freelancers or agencies created the work. Counter-notice and repeat-infringer tracks follow platform procedure. Ownership decides outcomes: freelancer-built code or creatives vest per Sections 17–19 of the Copyright Act and the written assignment, not per payment alone. Attach the assignment, the registration or deposit record, and side-by-side comparisons; vague “they copied my idea” complaints without expression-level proof fail.
Why do patent matters go on referral, not takedown?
Short answer: Patent questions — including software and AI under Section 3(k) and the CRI Guidelines of 29 July 2025 — turn on novelty, inventive step, and technical effect assessed by the Patent Office, not by platforms. Online complaints cannot determine infringement; referral to a registered patent agent for search, drafting, or enforcement opinion is the route. Founders should separate the patent question from the brand and copyright questions in the same dispute: pursue takedown for the copy, INDRP for the domain, and a patent-agent referral for the underlying technology. Mixing them delays all three.
What evidence and grievance discipline wins takedowns?
Short answer: Complete complaints give exact URLs (not “their website”), dated screenshots with visible marks, rights documents, a short infringement table mapping right to URL, and ID with authorisation. They file with the platform grievance officer first, retain acknowledgement numbers, and escalate on re-uploads with fresh URLs. Section 63 BSA certification preserves chats, logs, and page captures for later proceedings. A short table — work or mark, registration, URL, date captured, infringing element — outperforms pages of narrative. Note on Section 66A: it was struck down in Shreya Singhal (2015); current remedies rest on IP statutes with IT Act and BNS support.
How should Startups sequence NDA, registration, and disclosure?
Short answer: Startups should sequence protection as NDA before disclosure, registration where the asset qualifies, and controlled publication only after filing or documented trade-secret controls. Pitch decks, freelancer engagements, and marketplace listings are the three disclosure points where rights are most often lost without signatures. Practical order: template NDA executed before sharing decks or code, freelancer assignment with IP clauses before work begins, trademark filing before brand launch, and patent-agent screening before publishing technical details. Each step is dated and filed; the sequence itself becomes evidence of diligence in later disputes.
What criminal and intermediary escalation supports IP fraud?
Short answer: Where infringement shades into fraud — phishing checkouts, fake franchise collections, counterfeit sales with deception — NCRP and police complaints under IT Act and BNS provisions run alongside the IP track, with UTRs, URLs, and parcel records preserved. The intermediary grievance record and the INDRP or platform outcome become exhibits in the criminal file. Sequence the tracks without contradiction: one factual version across C&D, platform, domain, and police filings, with the same rights table and URL list. Overstating criminality in a purely civil copy dispute damages credibility; reserving criminal escalation for genuine fraud preserves it.
Track selector
| Dispute | Primary track | Parallel track |
|---|---|---|
| Fake site / phishing domain (.in) | INDRP + intermediary grievance | NCRP/police if fraud |
| Copied photos, video, listings | Copyright takedown + C&D | Repeat-infringer escalation |
| App clone (brand + code) | TM grievance + copyright takedown | DPA/vendor review |
| Software/AI patentability | Patent-agent referral (s.3k/CRI 2025) | Trade-secret/NDA controls |
| Review abuse / impersonation | Platform grievance + record | Defamation remedies (no 66A) |
How should evidence be preserved for later court or arbitral proceedings?
Short answer: Preservation means dated captures with URLs and hashes where possible, WHOIS and registrar records, purchase or transaction trails for counterfeits, and a Section 63 BSA-compatible custodian linkage for electronic records. Takedown alone rarely ends determined infringers; the preserved record decides the second round. Maintain an infringement ledger: right asserted, registration details, URL, capture date, infringing element, platform acknowledgement, and outcome, with re-uploads as fresh rows. Notarised or hash-verified captures outweigh bare printouts where proceedings follow, and consistent ledger discipline across C&D, platform, domain, and police tracks prevents contradictions. Retain originals; platforms may purge complaint attachments after closure, leaving the ledger as the only complete record.
Primary sources
- Trade Marks Act 1999 (s.29 etc.); Copyright Act 1957 (ss.2(o), 14, 16–19, 51, 63B); Patents Act s.3(k); CRI Guidelines 29.07.2025 (CGPDTM).
- IT Act ss.66C/66D/79; IT Rules 2021 as amended 10.02.2026; INDRP Policy (NIXI); Shreya Singhal v. UoI (2015) 5 SCC 1.
FAQ
